Unlike most Macintosh retailers that most of you see the glass retail space on the ground showing the beauty of Macs, iPods, and iPhones, the retail space is located UNDERGROUND!!!, and only part of the store above the ground is the glass cube. So, you can't see Macs, iPhones, and iPods demonstrators on the ground. You can see only Apple logo above, and the stairs are made by glass, and it's spiral, with a cylindrical glass elevator runs in the middle. So, you have to go down beneath the ground if you like to try a Mac or other Jobs' products.
Elevator ride from the basement to the surface. This elevator is made by Otis. Unlike most elevators found around us, this elevator is driven by hydro-electric system or what we call "Hydraulic".
The Apple Store Fifth Avenue is open 24 hours a day, 365 day a year, to offer you an unprecedented level of service and creative support.
2. Apple Store at Dawn
Wake up, morning glory. Nearly 300 highly trained Mac Specialists, Mac Geniuses and Creatives can help bring your creative projects to life.
3. Architecture
Apple’s most architecturally innovative store, Apple Store Fifth Avenue features a stunning, distinctive 32-foot glass cube entrance.
4. Genius Bar
The store has a combined 45-foot Genius Bar, iPod Bar and The Studio where customers can get support, free advice and work on creative projects.
5. Stairs
Make your entrance into the Apple Store in style, crossing the threshold of the glass cube and embarking down the glass staircase.
6. iPods and iTunes
Visitors can play with nearly 200 iPods on display and shop from the world’s largest assortment of accessories for the iPod and Mac.
Source: www.apple.com/retail/vr/
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